As an online marketing agency, you need to expand the range of your services together with your growth. You can focus on a single marketing method. Or you can introduce a new one. The best alternative nowadays is to become an SEO reseller. That means that you need to find an SEO agency that provides an SEO reseller program that you can use to introduce SEO services for your agency’s clients. There are several factors that you need to look for while searching for a reliable partner. And the first two that you need to research is the experience and professionalism of the agency.
Most of the time, the more experience an agency has, the better the results that it can produce are. So, it is in your best interest to search only through the agencies that have more than ten years of experience in the field. You should know that the more experience it has, the more optimized the service provided by the agency has. It already knows what methods are the best and how to make almost every project a success.
If you want to become an SEO reseller, then you also need to ensure the professionalism of the agency at the same time. Experience is important only if the agency keeps its professionalism intact. And to find out that you should speak with the clients of the agency. How can you do that? Most SEO agencies understand the importance of reviews. So, you will be able to find their clients on their website. So, all you have to do is to reach out and speak with its clients. You can find a lot of critical information about the agency. And you can use that to compare as many agencies as possible until you find the most reliable one.
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You Can Use the SEO Reseller Method to Provide Efficient Strategies and Better Results!
Another alternative that you have is to create your own SEO department. But for this, you will need to invest a lot of time and resources. And the biggest problem that you will encounter is the lack of experience of your team to working together. It will be almost impossible for your own department to produce better strategies and results for your clients than a reliable SEO agency could. So, while you look for a partner you need to ensure these two things.
• Efficient strategies. The first thing that you need to ensure is that the agency can create customized strategies for your clients. So, before you start a long-term SEO reseller program collaboration with an agency, you should first try its SEO audit services. Why? Because most agencies include a customized SEO plan in their audit. So, you will be able to find out the capabilities of your potential partner. And you will also find out all the mistakes and errors that your website has from an SEO viewpoint. Some agencies will even provide you with solutions for all the problems and errors that they found through the audit.
• High-quality results. The second this that you need to do is to check the results that the agency can produce. Luckily, most agencies will post the results they produced on their websites. So, you can easily find this information. Of course, there two things that you should do. The first one is to ensure that the results are not older than six months. Otherwise, they will not be relevant anymore. And the second one is to ensure the credibility of the results. You can do that through using Google search and find out if the results posted on the agency’s website are real or not.
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Make Sure That the SEO Agency Provides White Label Reports in Their SEO Reseller Strategy!
The last part of your SEO reseller collaboration with an agency will be the reporting part. The agency must include white-label reports in its SEO reseller program. There are two types of SEO reports that you should expect. And both of them are essential. You will have to show these reports to your clients. So, both you and your clients must be able to understand them easily. So, what types of reports must the SEO agency provide you?
• SEO reports. In these reports, you should be able to find all the activities of the agency for your client. This includes all the tasks done by your partner towards the improvement of your client website. Keep in mind that it will be our responsibility to explain these reports to your clients. So, you will need to have some general SEO knowledge. Also, the complexity of the reports should be too high. Otherwise, it will not seem believable to your clients. They will not be able to trust something that they do not understand.
• Results reports. The second type of report is the one with the results produced by the agency’s efforts. In general, these reports include the rise in the ranks for the selected keywords. In some cases, if the agency is allowed to have access to the website metrics, then the reports will also showcase the increase in the number of visitors produced by your partner.
